Week 39: Dacia and PRO TV, the most visible Romanian brands
Fewer readers go to the print editions of newspapers and magazines for information. Starting October, the Romanian Audit Bureau of Circulations, or BRAT, is to monitor the video and audio traffic via Internet websites. The most visible Romanian brand in the media is the Dacia car-maker, while the strongest Romanian brand is Borsec mineral-water bottling plant. Continue reading