Apple Magic Reloaded: What Will Your Verse Be? (iPad)

Textul e din Dead Poets Society (originalul aici)și vocea e a lui Robin Williams, care citează la rândul lui din Walt Whitman: «We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for. To quote from Whitman,

“O me! O life!… of the questions of these recurring; of the endless trains of the faithless… of cities filled with the foolish; what good amid these, O me, O life?” Answer. That you are here – that life exists, and identity; that the powerful play goes on and you may contribute a verse. That the powerful play goes on and you may contribute a verse. What will your verse be?»

Pe site-ul Apple sunt explicații despre cele câteva povești din care e alcătuită reclama: iPad-ul e folosit de un biolog marin sub apă, de o trupă chinezească pentru producția muzicală, de alpiniști, un regizor de Bollywood ș.a.m.d.

Se vede din prima că abordarea aduce cu celebra Here’s to The Crazy Ones din 1997. iPad Air e prezentat ca mai mult decât un device, opus lumii tehnologiei, un adjuvant pentru poezie.

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