Premiile Effie 2006

Festivitatea de decernare: sambata, 1 aprilie, Marriott. Premiantii:

GRAND EFFIE 2006
Leo Burnett & Target for Bergenbier – “Friends know why ”

FOOD PRODUCTS
Bronze : Graffiti BBDO for Bucegi – “Talking cans”
Silver : McCann Erickson for Kandia – “Velvet”
Gold : Bridge Communication for Krax – “Krax wordless”
Gold : McCann Erickson for Rom – “Strong sensations since 1964”

NON FOOD PRODUCTS
Bronze : Leo Burnett & Target for Wash & Go – “Sunlight”
Silver : Not awarded
Gold : Not awarded.

ALCOHOLIC BEVERAGES
Bronze : Next Cap for Murfatlar – “Murfatlar.The wine”
Silver : McCann Erickson for Bergenbier – “Now or never”
Silver : Next Cap for Unirea – “Strenght lies in number – 4 & 5”
Gold : Leo Burnett & Target for Bergenbier – “Friends know why”

NON-ALCOHOLIC BEVERAGES
Bronze : Next Cap for Fulga – “Fulga”
Bronze : Leo Burnett & Target for Prigat – “Pulp”
Silver : Not awarded
Gold : Leo Burnett & Target for Prigat – “Natural energy ”

DURABLES
Bronze : Odyssey for Bebeko by Beko – “Start thinking about babies”
Silver : Graffiti BBDO for Logan Diesel – “Changing lives”
Gold : Not awarded

RETAIL
Bronze : Graffiti BBDO for Ultra Pro Computers – “Ultra solutions”
Silver : Not awarded
Gold : Leo Burnett & Target for Altex – “Accessibility”

FINANCIAL SERVICES
Bronze : Odyssey for ABN AMRO – “The easy way to get more”
Bronze : Scala JWT for Banc Post Mortgage Loan – “Choose the best move”
Silver : Not awarded
Gold : Not awarded

NON PROFIT SOCIAL CAMPAIGN
Bronze : GMP for Adriean Videanu – “He who does!”
Silver : Not awarded
Gold : Not awarded

TELECOMMUNICATIONS
Bronze : Not awarded
Silver : McCann Erickson for Connex Vodafone – “Together”
Gold : McCann Erickson for Connex – “Connex for the future”

PROMOTIONS FMCG
Bronze : Ogilvy & Mather for Delma – “Delma the star of margarins makes you a star”
Silver : Punct Advertising for Rama – “Musical journey around the world”
Silver : Lowe & Partners for Timisoreana – “The toys”
Gold : Leo Burnett & Target for Bergenbier – “Barbecue grills ”

PROMOTIONS NON-FMCG
Bronze : Headvertising for Mercedes-Benz – “Sprinter Honolulu”
Bronze : Odyssey for Rompetrol – “Prizes per kilometer”
Silver : Not awarded
Gold : Not awarded

OTHERS
Bronze : Spotlight for Algocalmin – “Algocalmin for romanian aches”
Silver : Not awarded
Gold : Not awarded

Premiile Effie masoara eficienta unor campanii publicitare, prin contrast cu alte ierarhizari, care evalueaza in primul rand creativitatea. Participante in 2006: 69 de lucrari de la 29 de agentii.

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