Ringier anunţă numirea lui Claudiu Şerban, fost director la Revistele Ringier, în poziţia de director general adjunct. Pe lângă reviste, Claudiu va coordona o divizie-cheie, numită “Services”, nou-înfiinţată în Ringier. Ce înseamnă asta: pe lângă producţie şi printing (astea două înseamnă, oarecum, tipar), în sarcina lui Şerban mai cad online-ul şi “TV Cooperation”. Adică cele două direcţii-cheie de dezvoltare ale Ringier în următorii ani, dat fiind că pe tipar compania a făcut cam ce se putea face.
Vivianda Mihăilă, care e in charge la TV Cooperation, provine din marketingul fostei Magazine Division, rebotezată Revistele Ringier. Salut, Vivianda. O altă apariţie interesantă este Liliana Trîncă, la “Bravo” şi “Bravo Girl”, în locul lui Sebi Kadas, care a plecat la studii în străinătate. Bravo, Lili. On-line-ul, în schimb nu are manager – se oferă cineva?
A, şi apropo, nu scrie în organigramă, dar Dragoş Vărşăndan, redactor-şef la “TV mania” şi “TV Satelit” a fost avansat publisher pe ghiduri TV şi youth la Revistele Ringier. Până la avansare, atribuţiile asemănătoare pentru presă de femei le avea Claudiu Şerban. Se va schimba ceva?
Claudiu Şerban e un om cu care am lucrat vreo patru ani de zile. Ne-am certat furcă de câteva ori, ne-am împăcat de fiecare dată şi am rămas cu o admiraţie specială pentru felul cum ştie să ducă lucrurile la bun sfârşit, ca şi pentru logica după care se ghidează în ceea ce face. Este, alături de Cristina Simion (Edipresse-AS), cel mai puternic publisher de reviste din România. Începând din 1995 (Cristina a fost prima, cu “Avantaje”, i-a urmat Claudiu, în 1997, cu “Unica”) cei doi au civilizat piaţa presei româneşti. Acolo unde alţii au împânzit tarabele cu titluri nevandabile, Şerban s-a bătut cu Simion pentru poziţia de lider la glossy şi cu Vasiliu pentru cea de lider la ghiduri TV. Pe o piaţă plină de oameni care “o să facă”, avem puţini care “au făcut”, ca el.
Dincolo de organigramă, e de reţinut şi faptul că Alexander Theobald, GM-ul Ringier, se ocupă şi de Ungaria, prin urmare poziţia de director general-adjunct a lui Şerban însemnă şi fill-in pentru atribuţiile curente ale GM-ului. E interesant cum va funcţiona board-ul.
CLAUDIU SERBAN WILL BE APPOINTED DEPUTY GENERAL
Effective as of March the 1st 2007 Claudiu Serban will be appointed as Deputy
General Manager of Ringier Romania, seconding Alexander Theobald in
managing the complex business that Ringier has developed in this country.
The newly created position will support the implementation of the Company’s
strategy to ensure the basis for further consolidation and growth. Sharing the
increasing number of management tasks in yet a consistent manner and with a
sense of direction will help Ringier Romania to see its strategic goals implemented.
In his new function, Claudiu Serban will ensure the management function in the
absence of Alexander Theobald in what regards the operational daily business
issues. He will also directly supervise the Services Division which includes Online,
TV Cooperation (the department that will ensure the smooth coordination between
Ringier and Kanal D), IT, Production and Print. In the mean time, Claudiu Serban
will continue to lead the Magazines Division of Ringier.
All the other current functions and responsibilities in the Company will remain
Alexander Theobald, General Manager of Ringier Romania declared:
“To achieve the strategic goals of our company and ensure further growth, I
identified the need to appoint a deputy to second me in managing some projects.
He also has to deal with the daily business when our strategic focus requires my
full dedication. Together with the board in Zurich I decided that Claudiu Serban can
successfully fill in this role. He is one of the most experienced and mature media
managers that I’ve known while his local experience and proven talent are the best
recommendation. I openly thank him for accepting this responsibility and wish him
Claudiu Serban declared:
“I am honored to be assigned this role. I’ve been with Ringier for about 15 years
because the Company’s long tradition in media set the value that I appreciate most:
correctness towards the readers, partners, colleagues and authorities. I hope my
experience will prove indeed useful along with my journalistic and managerial
background. Until 2000 I didn’t even consider leaving journalism for publishing, but
later I discovered that publishing is fascinating if passion is added in the job. Now I
have the possibility to look closer into more publishing areas and I find this exciting
especially in a company like Ringier. I will do my best to support Alexander
Theobald in achieving the ever ambitious targets of our company.”
Bio Claudiu Şerban
CAREER BACKGROUND OF CLAUDIU SERBAN
Claudiu Serban (36) started his career in media back in ‘92, as a proof-reader of
the magazine “Baricada”, later on being part of the team that launched the
newspaper “Meridian”; as a layout editor he worked on the design of the front page.
In 1992 Claudiu Serban takes a job with the Swiss media outlet Ringier, recently
arrived in Romania to launch its first title here: Capital. He was part of the first
Capital team and worked as a graphic designer to the launch and ascension of the
most important economic and financial weekly until nowadays.
In 1995 Claudiu Serban moves into the team of Libertatea as “Chief of Production”
responsible with the internal coordination up to sending the newspaper to the
printing house. In this role Serban led the project of the major change from the
lead-printing to the offset printing of Libertatea which thus becomes the first color
newspaper on the Romanian market. The next year he is appointed as Deputy
Editor-in-Chief of Libertatea.
In 1997 he is assigned the leadership of the Ringier’s pioneering project into the
magazines segment in Romania: Unica.
In 1998, after the sound success of Unica, Ringier decides to enter the TV guides
segment. It was an ambitious project because the segment was already accounting
four titles and had a clear leader strongly supported by a TV channel. Claudiu
Serban is accountable for the business-plan previous to the launch as well as for
the editorial coordination of the project. Soon after he was appointed Editor-in-Chief
of TV mania, which becomes the market leader in terms of circulation.
In 1999 Ringier acquires its second newspaper, Gazeta Sporturilor and Claudiu
Serban is appointed Project Manager to soon become Editor-in-Chief. His first
focus was to reshape the rather aged team. Under his leadership Gazeta was the
first sports newspaper printed in a compact format. The newspaper doubled its
circulation in the next months. Yet, with the major Ringier portfolio restructuring in
2000 the management decides to sell the title.
In 2000 Serban becomes Editorial Director of the Magazines Division back then
consisting of Unica, TV mania, Bravo and Lumea femeilor. The next year he took
over the position of Executive Director for the Magazines Division. Under his
leadership the magazines portfolio of Ringier continuously grew and is now
counting over 8 independent titles and many brand extensions. Almost all the
Ringier magazines are readership or circulation leaders in their segment.