Top 10 TV, February

According to GfK data processed by Realitatea TV, the most viewed 10 TV stations in Romania are:

1. PRO TV - 310.000/348.000 (CME/Sârbu, commercial)
2. Antena 1 - 228.000/219.000 (Voiculescu, commercial)
3. Acasă TV - 207.000/179.000 (CME/Sârbu, commercial, women)
4. Realitatea TV - 112.000/129.000 (Vîntu, niche, rolling news)
5. TVR 1 - 111.000/126.000 (public)
6. Prima TV - 104.000/110.000 (SBS, commercial, strong international reality shows programming)
7. Kanal D - 87.000/87.000 (Dogan, commercial)
8. OTV - 75.000/80.000 (Dan Diaconescu, tabloid)
9. Antena 3 - 73.000/74.000 (Voiculescu, niche, rolling news)
10. Naţional TV - 58.000/58.000 (Micula Brothers, commercial).

The figures are ratings in thousands of viewers (February/January), daily average, all urban. Starting January 1st 2008, the audience data have been provided by GfK Romania, which won the auction against the former audience provider, TNS-AGB Romania. The panel has been increased from 1000 to 1200 households and DTH has been taken into account according to its growing spread. The new GfK system has increased some niche station ratings by | More…

Internet ad market: 14-15 million euros in Romania, 2008

According to the two main Romanian internet advertising brokers, BOOM and ARBOinteractive, the internet advertising market will total 14-15 million euros cash in 2007. The estimate of 14,5 euros released by ARBOmedia at half-2007 has been confirmed recently by Magda Zanders, sales director at BOOM, during an ymterview [ro] (interview by Yahoo Messenger) with this author. Zander also said the faster growers in terms of money spent on the internet will be FMCG, especially Unilver. BOOM’s sales manager also expected a response from P&G.

The internet campaigns are complementary to off-line.

Internet advertising sales rose to roughly 5,5 million euros in 2006 and 8-9 millions in 2007. Common rate cards range from 7 to 30 euros CPM, discount is often 50% and the brokers’ commission is usually 30%.

Targeted advertising offer on Comanescu.HotNews.ro

“Media lui Comanescu” launched a targeted advertising offer, beginning with October 1st, 2007. The rate card is 100 RON (roughly 30 euros)/1000 impressions. Advertising is sold via ARBOmedia.

“Media lui Comanescu” (”Comanescu’s Media”) is Iulian Comanescu’s Romanian language mass-media blog, a leader in this category in the Romanian blogosphere. Its traffic varies between 1200 and 1500 unique visitors per day. Among the readers of “Media lui Comanescu” there are journalists and managers in all the important media outlets in Romania (table with networks that access it here. Media group visits marked with red).

The Romanian Internet advertising market: 5,5 million euros in 2006, 8,4 million forecast for 2007

The Romanian Internet advertising market is estimated in 2007 at 8,4 million euros net, according to the “Internet Advertising 2007″ forecast of ARBOmedia [RO], the most important Internet ad broker.

The Internet advertising expenditures grew significantly during the last years in Romania. 2006 was 5,5 million euros, while 2005 had been only 2.5 million. According to the mentioned source, 2005 was the year the market crossed the 1 % of the entire market limit.

The first year included in the ARBOmedia forecast is 1999, with 100.000 euros: | More…