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	<title>Romanian Media Explained &#187; Advertising (creative)</title>
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	<pubDate>Wed, 20 Aug 2008 15:30:02 +0000</pubDate>
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		<title>The Beatles again: Within you, without you / Tomorrow Never Knows</title>
		<link>http://www.comanescu.ro/2006/12/15/the-beatles-again-within-you-without-you-tomorrow-never-knows/</link>
		<comments>http://www.comanescu.ro/2006/12/15/the-beatles-again-within-you-without-you-tomorrow-never-knows/#comments</comments>
		<pubDate>Fri, 15 Dec 2006 17:10:36 +0000</pubDate>
		<dc:creator>Iulian Comanescu</dc:creator>
		
		<category><![CDATA[Advertising (creative)]]></category>

		<category><![CDATA[Gimme a break!]]></category>

		<category><![CDATA[New media]]></category>

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		<description><![CDATA[
What is interesting, in addition to the video itself:

promotes the new &#8216;Love&#8217; remixes The Beatles album. The video was posted by &#8216;TheBeatlesOfficial [EN]&#8216; on YouTube and the link was promoted with the official TheBeatles.com [EN] newsletter
the video is heavily reminiscent of the WMP/Winamp/iTunes visualisations.


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		<title>Coca-Cola Ad</title>
		<link>http://www.comanescu.ro/2006/12/09/coca-cola-ad/</link>
		<comments>http://www.comanescu.ro/2006/12/09/coca-cola-ad/#comments</comments>
		<pubDate>Sat, 09 Dec 2006 21:23:59 +0000</pubDate>
		<dc:creator>Iulian Comanescu</dc:creator>
		
		<category><![CDATA[Advertising (creative)]]></category>

		<category><![CDATA[Gimme a break!]]></category>

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What I like: the &#8216;mise en abime&#8217; proceeding (gathering of people, guy giving a signal with the whistle, shadow of chopper). Imagine the ad without it - would have been hollow. Has a self-referential component, inducing &#8216;we do sumptuous ads&#8217; into the watcher&#8217;s mind.
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		<item>
		<title>A part of the gold goes to Comanescu&#8230;</title>
		<link>http://www.comanescu.ro/2006/11/08/a-part-of-the-gold-goes-to-comanescu/</link>
		<comments>http://www.comanescu.ro/2006/11/08/a-part-of-the-gold-goes-to-comanescu/#comments</comments>
		<pubDate>Wed, 08 Nov 2006 10:29:38 +0000</pubDate>
		<dc:creator>Iulian Comanescu</dc:creator>
		
		<category><![CDATA[Advertising (creative)]]></category>

		<category><![CDATA[Public relations]]></category>

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		<description><![CDATA[Comanescu SRL has been a partner in a project which brought a PR award to Tempo Advertising, a major advertising agency in Romania. Tempo has received a golden prize for the &#8216;Biosecurizat&#8217; PR campaign, at the &#8216;Excellence in Public Relations&#8217; Gala, on Monday, November 6. Comanescu SRL was commissioned the writing of 40 of the [...]]]></description>
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