Audiente globale cupa mondiala: crestere de 26 % fata de editia 2002

The Guardian vorbeste despre o crestere globala a audientelor de la actuala Cupa Mondiala, de 26 % comparativ cu editia din 2002. Principalul motiv, dupa ziarul amintit: meciurile se desfasoara la ore convenabile pentru telespectatorii europeni.

Cel mai vazut meci de pana acum: Brazilia-Croatia (1-0), cu 60 de milioane de telespectatori.

Articolul, in engleza:

World Cup TV audiences soar

Stephen Brook
Monday June 19, 2006

Global television audiences for the 2006 World Cup have surged, with audiences up nearly 30% for the opening matches compared with 2002 and Brazil the most popular team among viewers.
Last week’s Brazil v Croatia match attracted an average global audience of 60 million people, owing to its evening scheduling and the enormous popularity of the Brazilian team, which won 1-0.

Italy v Ghana was the next most popular match, attracting 59 million television viewers, according to media analyst Initiative, which surveyed audiences for live matches in 23 TV markets.

The study found that the average global audience for each match had grown by 26% since the 2002 World Cup in South Korea and Japan, mainly as a result of better timezones for viewers in Europe.

The study found that Germany’s 4-2 victory over Costa Rica was the third most popular match, with an average of 50 million viewers.

England’s 1-0 victory over Paraguay brought in an average of 29 million viewers and was the eighth most popular match.

The study found audience levels were down in Asia, compared with the last World Cup.

The survey also found the tournament was very popular in countries that did not have a team playing.

Relative to size of population, each match was watched by on average 13% of Hungary’s population, beating the UK, where on average 9% of the population watched each match, and France, where 8% watched each match.

The average audience for each match in the host nation Germany was 14%.

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