Adrian Sârbu vinde Mediapro Entertainment şi se face CEO la CME

Mediapro Entertainment se vinde la CME pe 10 milioane de dolari cash + 2,2 milioane de acţiuni Class A CME. Mediapro Entertainment este un conglomerat care cuprinde Media Pro Pictures, Media Pro Studios, Media Pro Distribution, Pro Video, Media Pro Music & Entertainment, Cinema Pro, Hollywood Multiplex, pachetul majoritar din Domino – companie de producţie de spoturi si Media Pro Pictures sro – operaţiunile de film din Cehia. Cu alte cuvinte e vorba de telenovele şi lung-metraje şi cinematografe.

În comunicat Adrian Sârbu figurează în chip de Chief Executive Officer (CEO). Până acum, era numit Chief Operations Oficer (COO) la CME. Poziţia de CEO, superioară celei de COO, era vacantă după plecarea lui Michael Garin.

UPDATE: ZF scrie că valoarea celor 2,2 milioane de acţiuni e de 44 de milioane de dolari şi că CME preia datorii de 36,5 milioane de dolari ale Mediapro Entertainment.

Comunicatul de presă al CME:

Hamilton, Bermuda – July 28, 2009 – Central European Media Enterprises Ltd. (“CME” or the “Company”) (Nasdaq/Prague Stock Exchange: CETV) announced today that it has entered into an agreement with MediaPro Management and MediaPro BV, both controlled by Adrian Sarbu, to acquire the MediaPro Entertainment business. MediaPro Entertainment is one of the leading producers and distributors of television fiction and owns one of the largest studio/production facilities in Central and Eastern Europe. In consideration, MediaPro Management and MediaPro BV will receive US$ 10.0 million in cash, 2.2 million shares of CME’s Class A Common Stock and a warrant to purchase up to 850,000 shares of CME’s Class A Common Stock at a price of US$ 21.75, debt assumption of approximately US$ 35.6 million, and the contribution of CME’s 8.7% interest in MediaPro Management and CME’s 10% interest in MediaPro BV.

CME also announced that Adrian Sarbu, currently the Company’s President and Chief Operating Officer, was appointed as Chief Executive Officer of CME.

CME intends to integrate its existing fiction, reality and entertainment television production units with MediaPro Entertainment to create a dedicated content division consisting of production, services and distribution operations across all of CME’s territories. CME expects this consolidation to deliver significant synergies over the medium-term, including in cost, quality and availability of local production for the CME stations. As a vertically integrated company CME aims to leverage the MediaPro Entertainment distribution network for the creation of new content related revenue streams.

Ronald Lauder, Non-Executive Chairman and founder of CME, announced: “In the last 20 years Adrian has built MediaPro Entertainment into a Hollywood style production and distribution business, unique in Central and Eastern Europe. This acquisition provides our stations with a proven source of content and allows us to further diversify our revenue streams. Adrian is the most talented executive that I have worked with and I am proud to announce his appointment as Chief Executive Officer of the Company. He has been an incredible asset to CME and his insight and experience will continue to be a valuable resource for the Company.”

Adrian Sarbu, CEO of CME and MediaPro Entertainment founder, commented: “Content is our key competitive advantage. Consolidation of all our content assets in CME will help us to optimize our overall costs, improve the quality of our products, leverage our local talent resources and create new revenue streams. With the recent investment from Time Warner and the integration of MediaPro Entertainment we have made significant progress in our strategy to become a highly profitable vertically integrated media company.”

MediaPro Entertainment is a leading television and film producer and distributor in Romania and other Central and Eastern European markets. MediaPro Entertainment delivers over 500 hours of high production value television fiction and feature films per year, as well as providing production services for internationally acclaimed feature films. Its business includes MediaPro Pictures, the largest producer of local fiction in Central and Eastern Europe and supplier of TV fiction for CME, MediaPro Studios, major television and film production facility in Central and Eastern Europe, and MediaPro Distribution, distributor and exhibitor of television and cinema in Romania and the region. In 2008, MediaPro Entertainment generated consolidated revenues of approximately US$ 95 million and reported EBITDA of US$ 13 million at the average exchange rate of 2008. Sale of local and foreign fiction content and related services to CME stations was approximately 40% of total consolidated revenues in 2008.

BofA Merrill Lynch acted as exclusive financial advisor to the Related Party Transactions Committee of the Board of Directors of CME in connection with the transaction. JPMorgan acted as exclusive financial advisor to MediaPro.

CME is a broadcasting company operating leading networks in seven Central and Eastern European countries with an aggregate population of approximately 97 million people. CME’s television stations are located in Bulgaria (Pro.bg and Ring.bg), Croatia (Nova TV), Czech Republic (TV Nova, Nova Cinema and Nova Sport), Romania (PRO TV, PRO TV International, Acasa, PRO Cinema, Sport.ro and MTV Romania), Slovakia (TV Markíza), Slovenia (POP TV and Kanal A) and Ukraine (Studio 1+1, Studio 1+1 International and Kino). CME is traded on the NASDAQ and the Prague Stock Exchanges under the ticker symbol “CETV”.

Forward Looking Statements

This press release contains forward-looking statements relating to our operations and future performance. For these statements and all other forward-looking statements, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently subject to risks and uncertainties, many of which cannot be predicted with accuracy or are otherwise beyond our control and some of which might not even be anticipated. Future events and actual results, affecting our strategic plan as well as our financial position, results of operations and cash flows, could differ materially from those described in or contemplated by the forward-looking statements. Important factors that contribute to such risks include, but are not limited to, the effect of the credit crisis and economic downturn in our markets as well as in the United States and Western Europe; decreases in television advertising spending and the rate of development of the advertising markets in the countries in which we operate and our ability to acquire necessary programming and attract audiences.

  1. Monica Reply

    Daca citesti cu atentie comunicatul, nu e vorba doar de productia de telenovele:

    “Its business includes MediaPro Pictures, the largest producer of local fiction in Central and Eastern Europe and supplier of TV fiction for CME, MediaPro Studios, major television and film production facility in Central and Eastern Europe, and MediaPro Distribution”

    Pe scurt, Sarbu isi vinde “jucaria” pe care a construit-o in toti anii astia – TOATA productia de film si televiziune, inclusiv studiourile si distributia. Se anunta vremuri interesante si abordari noi in industria media din zona.

  2. Ionut Reply

    Mi se pare mie sau Sarbu a primit foarte putin pe MediaPro Entertainment? Doar 100 milioane dolari pe Buftea, CinemaPro, Multiplex, distributie video, MediaPro Music? Astia sunt banii pe care i-a facut ultimul Harry Potter intr-o zi de rulare.

  3. Lalu Reply

    Există vreaun studiu despre gradul de concentrare a mass-mediei în România ?

  4. Lalu Reply

    Excellent ! Multumesc !

    Ar fi foarte interesant de facut o comparatie dupa doi ani 2007 -2009 a structurii si concentrarii mediei.
    Ca autor al primei analize, posedând metodologia si experienta, ati putea-o face, problema este, cine va plateste !?

    Ipoteza -elemetara – este ca-ntre timp gradul de control datorat concentrarii prprietatii a crescut. Nu degeaba suntem pe ultimul loc în Europa.

    Cele bune.

  5. Iulian Comanescu Reply

    Lalu: nu, gradul de concentrare e cam acelaşi şi nu e foarte mare, scrie pe-acolo că în principiu Consiliul Concurenţei şi CNA nu prea au ce obiecta la feluritele tranzacţii care s-au petrecut. Probabil că lucrurile vor intra chiar într-un uşor regres dinspre moguli.

    Singurul loc unde vom mai vedea mişcări de expansiune e internetul. Deşi, acum, toată lumea se consolidează, de extins se extind puţini.

    În orice caz, în 2009 media trece printr-o nouă criză de sistem, mai curând instituţională, separat de cea economică. Tocmai se dovedeşte în diferite locuri că politicienii plătesc presa sub diferite forme şi o plătesc la greu. Dacă e aşa, mai sunt mogulii bau-baul României?

    Nu că i-aş considera pe aceştia nişte Ted Turner sau Rupert Murdoch, dar hai să vedem lucrurile la proporţiile reale. Controlul opiniei publice prin media e mai curând o aspiraţie decât un fapt atestat, mai ales că acum există blogurile, pe care le numeam “anticorpii naturali ai democraţiei”.

    Nu ştiu exact la ce suntem pe ultimul loc în Europa.

  6. marius Reply

    vs-a-vis de concentrare:
    cea mai buna metoda stiintifica de masurare a concentrarii este asa-numitul Herfindahl-Hirschman Index pe care il stiti probabil si unde romania are valoarea de sub 1000 (ceea ce este chiar si sub moderately concentrated market level).
    ideea este ca trebuie aplicata o metodologie noua pentru masurarea concentrarii in media, date fiind schimbarile aduse de net, etc. ca sa vedem cit, economic vorbind, e de concentrata piata media.

  7. Lalu Reply

    Comănescu: am arătat deja http://www.comanescu.ro/daca-aveti-chef-sa-ma-vedeti-la-tv-dati-pe-zig-zag-a-lui-ion-cristoiu.html#comments
    la ce suntem pe ultimul loc: la libertatea presei

    My two cents:
    “2009 media trece printr-o nouă criză de sistem, mai curând instituţională, separat de cea economică” – tocmai de aceea aş dori să aud cât mai des opinia publicată a experţilor media, care să acompanieze această criză; într-o societate civilizata frământarile sistemice sunt asistate public de experţi, mă rog, aşa ar trebui

    ca “politicienii plătesc presa sub diferite forme şi o plătesc la greu” nu se dovedeşte de-acum ci se ştie de către toată lumea, actori, iniţiaţi şi marele public încă di anii 90, de când a început să se cristalizeze acest sistem; e vorba desigur de bani publici, banii cu care îndeobşte se plăteşte în România şi din care se face, desigur, avere

    Mogulii sunt bau-baul României mai mult ca niciodată, nu datorită gradului obiectiv de concentrare şi control al peisajului mediatic (m-am convins) cât al modului abusiv şi discreţionar în care uzează de controlul avut, de altfel, la fel ca orice om din România înzestrat cu un crâmpei de putere, de la politician la ultimul piţifelnic din admisnistraţie.

    Nu, hotărât că ei nu sunt Ted Turner sau Murdoch ci doar un periculos infractor de drept comun şi un ofiţer de securitate, încă şi mai periculos. Nu că americanul sau australianul ar fi copii de cor, dar dâmboviţenii sunt – păstrând proporţiile – mult mai nocivi. Aceşti criminali nu trebuie subestimaţi (îmi asum pe deplin vocabularul şi semnez în clar).

    Desigur că media nu poate ajunge la un adevărat control al opini publice, dar o anumită influenţă tot exercită, altfel n-ar mai pierde Vântu bani grei (ce-i drept furaţi) cu teve-ul.

    Sunt extrem de sceptic faţă de bloguri, pe care le consider un fenomen marginal.

  8. Iulian Comanescu Reply

    Mă rog, nu are rost să ne contrazicem, o să obiectez doar la chestia cu blogurile. Sunt execrabile, majoritatea. Dar web 2.0 a schimbat soarta politicii mondiale, de pildă, cu filmul cu execuţia lui Saddam. Se vede cu ochiul liber cât a contat în plecarea republicanilor.

    La noi, de pe internet au pornit vreo câteva petarde, dar şi vreo două lucruri care stau în picioare, gen accidentul lui Orban. Din păcate, media a transformat toată treaba într-un circ direcţional atunci când a preluat.

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