Voiculescu/Intact internalizes internet ad sales

October 13, 2008 on 2:54 am | by Iulian Comanescu | In Advertising (sales), New media | No Comments

Some, if not all the Voiculescu group internet sites will be sold via Intact Interactive, a new division of the group, run by the former executive director of Boom, the greatest on-line advertising broker in Romania – Financiarul newspaper reported. Until the executive director (Magda Zander)’s move to Intact last week, 18 Voiculescu sites – including the leading content site, GSP.ro – had been sold by Boom. The total number of page impressions of the 18 sites was 54,5 million in September, according to official SATI data.

The new sales division ranks roughly sixth in terms of traffic, as a sales unit. Other big classic media groups, such as Mediapro and Realitatea-Caţavencu have internalized their sales during the last two years. The most important two advertising brokers on the internet are Boom and ARBOinteractive.

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