New superglossies on the Romanian market

April 13, 2008 on 2:58 pm | by Iulian Comanescu | In Print media |

Marie Claire Romania will be launched at the Romanian newsstands on Wednesday, April 16. The magazine is edited by Sanoma Romania and positioned in the upper zone of the glossies market. The Editor-in-Chief, Mara Stroe, has successfully launched the Romanian Glamour at Liberis Publications, in the Autumn of 2006.

Another international women glossy soon to be launched on the Romanian market is InStyle, published by Attica Media and run by Dana Negrilă.

The Romanian women glossies market has became rather crowded since 2005. The strongest publishers, Ringier Romania and Edipresse-AS, have launched three pocket glossies, Bolero, Joy and Look!, which overcame the traditional leaders of the market, Unica and Avantaje. Glamour is another successful launch during the last years.

Women Glossies 2007 Romania

Title	Publisher	Average 2007
Bolero	Ringier Romania	44459
Cosmopolitan	Sanoma Hearst Romania	39686
Glamour	Liberis Publications Romania	39308
Joy	Edipresse A.S.	38818
Unica	Ringier Romania	35838
Avantaje	Edipresse A.S.	32747
Ce se intampla doctore?	Publimedia International	22005
Look!	Edipresse A.S.	21310
ELLE	Edipresse A.S.	19605
Tabu	Catavencu	14451
The One	Publione Media	13341
Tango	Zada Media	13044

Following the launching of the new titles, the leading glossies sold circulation decreased below 50,000 copies.

No Comments yet »

RSS feed for comments on this post. TrackBack URI