Lauders’s CME acquired Adrian Sârbu’s radio assets

April 17, 2008 on 3:35 pm | by Iulian Comanescu | In Radio | No Comments

Central European Media Enterprises (CME) announced today the take-over of Compania de Radio Pro SRL, owned by one of the “big five” on the Romanian media market, Adrian Sârbu, for 20,6 million US dollars (47,2 million RON or 14 million euros). Compania de Radio Pro includes two radios: Info Pro (news) and Pro FM (contemporary hits, with several recently launched spinoffs - Dance, Alternative, Black, Love). Launched in 1993, Pro FM delivered in 2007 revenues of 3,3 million euros, with an EBITDA margin of 42%. Info Pro entered the FM spectrum in 2004 and had 0,6 mllion euros revenues in 2007, with an EBITDA loss of 1,0 million.

CME is Adrian Sârbu’s traditional partner and currently holds 95% of the TV businesses run by Sârbu, with a leading position on the Romanian market (Pro TV, Acasă TV, Pro TV Internațional, Pro Cinema, MTV Romania, Sport.ro). CME also mentioned a 8,7% participation in the Media Pro Group, which operates Sârbu’s print, radio and internet businesses. Adrian Sârbu has been appointed last year as CME’s COO.

The CME press release: | More…

New superglossies on the Romanian market

April 13, 2008 on 2:58 pm | by Iulian Comanescu | In Print media | No Comments

Marie Claire Romania will be launched at the Romanian newsstands on Wednesday, April 16. The magazine is edited by Sanoma Romania and positioned in the upper zone of the glossies market. The Editor-in-Chief, Mara Stroe, has successfully launched the Romanian Glamour at Liberis Publications, in the Autumn of 2006.

Marie Claire Romania no. 1

Another international women glossy soon to be launched on the Romanian market is InStyle, published by Attica Media and run by Dana Negrilă.

InStyle Romania no. 1

The Romanian women glossies market has became rather crowded since 2005. The strongest publishers, Ringier Romania and Edipresse-AS, have launched three | More…

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