Top 10 TV, February
March 5, 2008 on 11:06 pm | by Iulian Comanescu | In Advertising (sales), Television |According to GfK data processed by Realitatea TV, the most viewed 10 TV stations in Romania are:
1. PRO TV - 310.000/348.000 (CME/Sârbu, commercial)
2. Antena 1 - 228.000/219.000 (Voiculescu, commercial)
3. Acasă TV - 207.000/179.000 (CME/Sârbu, commercial, women)
4. Realitatea TV - 112.000/129.000 (Vîntu, niche, rolling news)
5. TVR 1 - 111.000/126.000 (public)
6. Prima TV - 104.000/110.000 (SBS, commercial, strong international reality shows programming)
7. Kanal D - 87.000/87.000 (Dogan, commercial)
8. OTV - 75.000/80.000 (Dan Diaconescu, tabloid)
9. Antena 3 - 73.000/74.000 (Voiculescu, niche, rolling news)
10. Naţional TV - 58.000/58.000 (Micula Brothers, commercial).
The figures are ratings in thousands of viewers (February/January), daily average, all urban. Starting January 1st 2008, the audience data have been provided by GfK Romania, which won the auction against the former audience provider, TNS-AGB Romania. The panel has been increased from 1000 to 1200 households and DTH has been taken into account according to its growing spread. The new GfK system has increased some niche station ratings by 50% or more. The public television is going down abruptly following the take-over by a former socialist politician, appointed as the manager by the Parliament, while OTV, a small and weird station, has established itself in the top ten due to the “Elodia phenomenon”, a murder which has been debated in a series of more than 100 talk-shows by Dan Diaconescu, its owner and prime-time star. There are also some rumors regarding OTV’s sale to Sorin Ovidiu Vîntu, one of the “five big” on the Romanian media market.
“Elodia, the missing lawyer” youtube fan clip
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