Internet ad market: 14-15 million euros in Romania, 2008

According to the two main Romanian internet advertising brokers, BOOM and ARBOinteractive, the internet advertising market will total 14-15 million euros cash in 2007. The estimate of 14,5 euros released by ARBOmedia at half-2007 has been confirmed recently by Magda Zanders, sales director at BOOM, during an ymterview [ro] (interview by Yahoo Messenger) with this author. Zander also said the faster growers in terms of money spent on the internet will be FMCG, especially Unilver. BOOM’s sales manager also expected a response from P&G.

The internet campaigns are complementary to off-line.

Internet advertising sales rose to roughly 5,5 million euros in 2006 and 8-9 millions in 2007. Common rate cards range from 7 to 30 euros CPM, discount is often 50% and the brokers’ commission is usually 30%.