Dogan has some further expansion plans in Romania

After launching Kanal D Romania in February 2007, the Turkish group Dogan has some further expansion plans into Romania. According to statements by Begum Dogan, Turkish billionaire Aydin Dogan’s daughter and the top executive of Dogan in Romania, the company is planning some other investments, both in the TV field and other businesses. In a story that is to be published tomorrow by the Money Express business weekly, Begum Dogan says Dogan will further develop Kanal D, launched as a general interest TV station, and invest into some TV niches, both taken over from existing owners and newly-launched.

Kanal D was launched in February 2007 with a team of famous TV stars transferred from the leader of the commercial market, Pro TV, and the public television, and with a tabloid-entertainment schedule. The ratings achieved were below expectations, rather in the niche area, roughly 50-70.000 viewers in average per minute/day, and a market share below 5%.

Ringier Romania, a very strong publisher on the print market, has a 25% participation into Kanal D, which can be connected to Begum Dogan’s latest statements in Money Express, where she says Dogan won’t get involved into print operations in Romania, in spite of the succes titles owned by the mother company, such as Fanatik have in Turkey.

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