Romanian business newspapers niche appearing

October 17, 2007 on 3:21 pm | by Iulian Comanescu | In Print media |

The success of ‘Ziarul financiar’, a newspaper started by one of the big Romanian media groups, MediaPro, in 1998, has been a model for ‘Business Standard’, another title launched on May 18th, this year, by another Romanian publisher, Realitatea-Caţavencu. Unofficial informations started to appear lately about a third business daily newspaper, to be launched somewhere during the first half of 2008, by Intact-Antena-Jurnalul, a group controlled by the Voiculescu family, leading the sports newspapers market (’Gazeta Sporturilor’) and holding a second position on the general newspapers market (’Jurnalul naţional’) and in terms of commercial general interest televisions (Antena 1).

The work title is ‘Profitabil’ (’Lucrative’), and the project management is provided by the team at ‘Sâptămâna financiară’, an newspaper-style business weekly published by Intact/Jurnalul.

‘Ziarul financiar’, a project inspired by ‘Financial Times’, is the first successful niche player on the Romanian newspapers market. By selling roughly 16.000 copies with a cover price of 2,5 RON (0,75 euros, 5 times more than a tabloid), ‘Zf’ achieved high revenues from advertising, with a very good and quite distinct reader profile (high revenues & level of education). Other titles selling 20-50,000 copies on the Romanian market have important losses at a cover price below 0,33 euros.

‘Business Standard’ figures are not yet present on the Romanian ABC site, but according to unnoficial sources the distributed copies are below 10,000 per issue. The leader of the market, ‘Libertatea’, a tabloid owned by Ringier Romania, sells 270,000 copies.

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