The Voiculescu group, to launch a new FM station

October 6, 2007 on 2:58 pm | by Iulian Comanescu | In Radio |

Antena/Intact/Jurnalul, one of the big media groups on the Romanian market, is to launch News FM during the 2nd half of October 2007. Antena/Intact already owns Romantic FM, an adult oriented radio, and is more succesful on the TV and newspapers market. While Antena 1 holds the 2nd position in the top of the commercial televisions, Gazeta Sporturilor is the leader of the sports newspapers market, and Jurnalul naţional is the 2nd most sold general interest newspaper in Romania.

News FM will broadcast on 89 MHz and will have a news profile. Some other attempts to launch news stations on the Romanian radio market didn’t end up with high ratings. The dominant type of radio is contemporary hits, quite successful at stations like Radio 21 (Lagardere) or Kiss FM (SBS).

The Antena/Intact/Jurnalul group also owns three niche TV stations and various print titles. It’s the greatest purely Romanian media group on the market, the same size with Media Pro (95% CME) and Ringier (Swiss). The managers have started various negotiations with RTL, the Antenna group (Greece) and Permira (an investment fund). There are no even sale intentions, however.

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