Two Romanian video sharing sites successfully launched in 2007
August 23, 2007 on 4:05 pm | by Iulian Comanescu | In New media |Trilulilu.ro and Video.Neogen.ro quickly attracted a considerable traffic after their launch in January and April 2007. The former is an independent site launched by several small IT&C companies from Cluj, and managed by Sergiu Biriş, and lately overcame 160,000 unique visitors/week, according to Trafic.ro. The latter is a part of Neogen, the most successful community in Romania. Sources from Neogen state Video.Neogen.ro makes, together with Club.Neogen.ro, Audio.Neogen.ro and Foto.Neogen.ro, around 350,000 unique visitors/week.
The most popular clips on Trilulilu.ro have over 110,000 views, while Video.Neogen.ro, launched several months later, records a number slightly bigger than 52,000 visits. Both sites have a policy more liberal than YouTube in terms of adult content, and include disclaimers for the clips included in this category.
According to Sergiu Biriş, Trilulilu’s general manager, Neogen made an offer to buy his company after the January launch, but Trilulilu declined it. Owned and run by Calin Fusu, a young Romanian economist which became active on the Internet several years ago, Neogen made the news earlier this year by selling a minority stake to Tiger Global Management, a private equity fund. The sum was reportedly 5,5 million euros.
‘Trilulilu’ is a Romanian slang phrase, impossible to translate, but with a ‘crazy’, ‘funny’ connotation.
Sergiu Biriş stated several weeks ago the costs for Trilulilu.ro raise at several thousand euros per month and he doesn’t have any sale plans in the foreseeable future.
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