Two Romanian video sharing sites successfully launched in 2007

August 23, 2007 on 4:05 pm | by Iulian Comanescu | In New media | No Comments

Trilulilu.ro and Video.Neogen.ro quickly attracted a considerable traffic after their launch in January and April 2007. The former is an independent site launched by several small IT&C companies from Cluj, and managed by Sergiu Biriş, and lately overcame 160,000 unique visitors/week, according to Trafic.ro. The latter is a part of Neogen, the most successful community in Romania. Sources from Neogen state Video.Neogen.ro makes, together with Club.Neogen.ro, Audio.Neogen.ro and Foto.Neogen.ro, around 350,000 unique visitors/week.

The most popular clips on Trilulilu.ro have over 110,000 views, while Video.Neogen.ro, launched several months later, records a number slightly bigger than 52,000 visits. Both sites have a policy more liberal than YouTube in terms of adult content, and include disclaimers for the clips included in this category.

According to Sergiu Biriş, Trilulilu’s general manager, Neogen made an offer to buy his company after the January launch, but | More…

Inventory of the Romanian TV niches: an obvious increase

August 1, 2007 on 12:22 am | by Iulian Comanescu | In Analyses, Television | No Comments

Launches of Antena 2, Kanal D and Romantica indicate that on the Romanian TV market interesting events keep happening in terms of niche. The channels established in 2007, but also in the past recent years, indicate a diversification of the TV offer. The broadcast niches in Romania are not yet profitable but they have started to gain more and more viewers. A number of stations belonging in general to the big media owners in Romania have started to appear out of the blue.

Romanian TV niches

Units Rtg% Rtg% Shr% Shr% Rtg000 Rtg000
Channels April 06 April 07 April 06 April 07 April 06 April 07
Kiss TV 0.1 0.1 0.7 0.8 16 16
JETIX 0.3 0.3 1.3 1.7 32 37
Minimax/A+ 0.2 0.3 0.9 1.3 22 28
Discovery 0.2 0.2 0.8 1.0 19 21
MTV Ro 0.1 0.1 0.7 0.8 16 16
B1TV 0.3 0.4 1.6 1.8 37 38
OTV 0.4 0.5 1.9 2.5 46 53
Realitatea TV 1.2 0.9 5.8 4.3 138 92
TVR Cultural 0.0 0.1 0.2 0.3 5 7
TVRM 0.0 0.0 0.1 0.0 3 1
National Geograph. 0.1 0.1 0.4 0.7 11 16
Senso 0.0 0.0 0.1 0.1 2 2
TV Sport 0.4 0.3 1.7 1.7 42 35
National TV 0.6 0.5 2.7 2.4 64 51
Pro Cinema 0.3 0.3 1.3 1.6 31 33
N24 0.2 0.2 0.9 0.9 22 19
Favorit TV 0.1 0.1 0.5 0.6 11 14
AXN 0.2 0.2 0.8 0.8 19 18
Antena 3 0.3 0.5 1.5 2.6 37 55
U TV 0.1 0.1 0.3 0.4 7 8
Euforia 0.1 0.1 0.3 0.5 7 10
Hallmark n.a. 0.2 n.a. 1.0 n.a. 20
ETNO n.a. 0.3 n.a. 1.4 n.a. 30
TeleSport 0.0 0.1 0.2 0.5 5 10
Sport Klub n.a. 0.0 n.a. 0.1 n.a. 2
Romantica n.a. 0.1 n.a. 0.7 n.a. 15
Kanal D n.a. 0.5 n.a. 2.3 n.a. 49
Antena 2 n.a. 0.0 n.a. 0.1 n.a. 2
Eurosport n.a. 0.2 n.a. 0.9 n.a. 19


The “n.a.” results in the table above, compiled by Antena 1 from official data provided by TNS-AGB, most of the time show the absence of the television in April 2006. | More…

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