Romanian on-line advertising market predictions: 8-9 millions seem likely

Cristi Manafu asked and got [ro] from several well-known on-line managers, predictions about the net volume of the on-line advertising market. The predictions vary betwen 6 and 11 milion euros. Bogdan Gavrilă took over the managers’ statements and analyzed [en] them in a knowledgeable and convincing way. From Bogdan’s analysis, it seems likely that the market will be 8-9 million in 2007.

One of the main media brokers on the market, ARBOmedia, recently released [en] a presentation where the cash in 2006 was stated to be 5,5 million euro, with a forecast of 8,4 million euro in 2007.

Spring GmbH will officially audit the Romanian Internet

Spring GmbH [EN] has been designated as the company that will audit the traffic on the Romanian Internet sites, at the BRAT (Romanian ABC) [RO] Internet division’s meeting on Thursday night. Spring GmbH won in the final against Gemius (Poland) and Weborama (France).

The implementation of the technical system will follow. Traffic figures will be available at half-2007.

Until now, unofficial figures were available on Trafic.ro, a top of the Romanian sites owned by Boom/Netbridge, one of the big media brokers and software developers on the Romanian Internet market.

Romanian televisions market shares in 2006

The highest market share TV stations in Romania are the first channel of the public television, TVR 1 (16,8 %), and two commercial TV stations, Pro TV (15,8 %) and Antena 1 (13,6 %), according to TNS-AGB data for national, whole day, processed and provided by Antena 1.

While the public television has lost some of its audience since the beginning of the decade and has been undermined by political scandals in the meanwhile, Pro TV is the first successful commercial TV station in Romania, launched on December 1st 1995. | More…

The Romanian Internet advertising market: 5,5 million euros in 2006, 8,4 million forecast for 2007

The Romanian Internet advertising market is estimated in 2007 at 8,4 million euros net, according to the “Internet Advertising 2007″ forecast of ARBOmedia [RO], the most important Internet ad broker.

The Internet advertising expenditures grew significantly during the last years in Romania. 2006 was 5,5 million euros, while 2005 had been only 2.5 million. According to the mentioned source, 2005 was the year the market crossed the 1 % of the entire market limit.

The first year included in the ARBOmedia forecast is 1999, with 100.000 euros: | More…