Top Romanian manager forecast about the Romanian media market in 2007: concentration, involvement into the local market, new media

Dragos Stanca, the General Director of the Caţavencu Group (Realitatea Media), gave Comanescu.ro a forecast about the Romanian media market in 2007:
‘I believe 2007 will show a general trend of consolidation of the Romanian publishing market.

• The successful local newspapers will be taken over by big trusts, the unsuccessful ones will disappear, especially if Ringier will get back on the local market, after the unsuccessful experience with ’Ziarul de Cluj’ (1998).
• At least three companies that publish only magazines, with a turnover smaller than 5 million euros, will be acquisitioned by bigger companies.
• Also, I expect an important player on the World publishing scene to involve itself more actively in Romania, in the second half of the next year.
• I also believe the investment in the new media will be important. All the publishers will realize publishing is not only paper printing, but offering some content ‘to read’ on any support available today or in the future.’

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1. [...] In ymterviu.012, i-am facut lui Dragos Stanca deja obisnuita cerere pentru Comanescu.ro - un mesaj pentru investitorii straini, expati si noi cestilalti. Mi-a raspuns printr-o prognoza referitoare la piata media in 2007. Ce crede Stanca: takeovers, new media, interes pentru locale. [...]

   Pingback by HotNews » Prognoza lui Stanca — December 21, 2006 #

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