Free Romanian newspaper: successful, preparing for a local market assault

December 19, 2006 on 11:18 pm | by Iulian Comanescu | In Market buzz, Print media |

‘Compact’, the free newspaper launched by Ringier Romania at the beginning of May, 2006, is preparing two local editions, ‘Compact de Cluj’ and ‘Compact de Timis’ - says [RO] the editor in chief of ‘Gazeta Sporturilor’, Catalin Tolontan, on his popular football & media blog, Tolo.ro. In case the news is true, Compact might meet at Timisoara a competitor called ‘Timis Expres’, published by Informmedia, an Austrian publishing company.

‘Compact’ is the first free newspaper launched in Romania. It distributed 147,500 copies in average in its first two months after launch, according to the first figures available at BRAT.ro (the Romanian ABC).

The ‘Compact’ Internet site [RO], including the blog [EN-RO] about Bucharest of Marco Stettler, the newspaper’s Swiss publisher.

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