Good local PR agencies for sale, says manager of PR dept. in important agency

December 14, 2006 on 11:39 pm | by Iulian Comanescu | In Analyses, Public relations |

2007 might be the year when the top Romanian PR agencies will become interesting for the global advertising agencies, suggested Eliza Rogalski, the manager of the PR department of Tempo Advertising, during an ymterviu [RO] (interview by Yahoo Messenger) given to this autor on Blog.HotNews.ro. ‘I believe we might assist to the first takeover of a local PR agency in 2007,’ Rogalski told Blog.HotNews.ro. ‘I can’t tell for sure, but I suppose it will be one of the top-3 agencies.’

Virtually all the agencies specialized in public relations in Romania are still owned by their Romanian creators and some of them have declared turnovers in the six-figures area for 2005 or 2006. By contrast, most of the Romanian full-service advertising outlets have been taken over by multinationals such as Ogilvy, BBDO or McCann at the end of the nineties or beginning of the present decade. Rogalski’s agency, Tempo Advertising, is an exception to the rule, the only big independent on the market, owned and run by Dragos Grigoriu. 2005 and 2006 have been two successful years for the PR department of Tempo Advertising, especially due to crisis campaigns done for Tamiflu (avian influenza), Agricola and Romanian billionaires such as Ion Tiriac.

Eliza Rogalski is also a contributor [EN] for Comanescu.ro.

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