The price of ‘Averea’

‘Averea’, a daily newspaper, was taken over by the Romanian oil mogul Dinu Patriciu for 560,000 euros, reveals the Romanian news agency NewsIn, quoted by Jurnalismonline.ro [RO]. The price covers the value of a small newspaper, with sales in the 20,000 copies area, while the top 3 Romanian newspapers sell roughly 250,000 copies (Libertatea), 90,000 copies (Jurnalul national) and 70,000 copies (Evenimentul zilei).

Some other prices for Romanian titles: Evenimentul zilei was sold somewhere in 2003-2004 by Gruner und Jahr to Ringier for 7 million euros, according to the market rumors at that time. Also tabu, a women glossy, was taken over by Sorin Marin for 600,000 euros a couple of years ago. The investment necessary to launch a new title (newspaper, news magazine) is considered to be 3-5 million euros, while Gandul was started with one million euros by a team of journalists that left Adevarul in may, 2005, and sold to Publimedia for a sum that is, according to some other unconfirmed rumors, 1,2 million euros.

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