Romanian radio stations market shares

The public national radio stays the most popular in Romania, according to the latest Association for Radio Audience (ARA) figures, resulted from the autumn research (Sept. 4-Oct. 29, 2006). Radio 21 (Lagardere) takes the lead on the Bucharest market, while Europa FM (Lagardere), Kiss FM (SBS) and Pro FM (Sîrbu-MediaPro) are strong players on all the markets. The national market shares pie:

Bucharest and Urban shares; stations ownership:

Bucharest market shares

Urban market shares

Source: The Romanian Association for Media Audience (ARA), latest research (Autumn, Sept. 9-oct. 29, 2006)

Ownership

• Radio România Actualităţi: the first channel of the public radio, nationally broadcasting on AM an FM
• Radio Cluj, Oltenia-Craiova, Iaşi: regional studios of the public radio.
• Antena satelor: broadcast intended for the villages of the public radio.
• Europa FM (Lagardere) broadcasts on a national license accorded for a network of FM stations.
• Kiss FM (SBS), Radio 21 (Lagardere), Pro FM and Info Pro (Sîrbu/MediaPro), Magic FM, Guerilla (Vîntu), Romantic (Voiculescu), Deea: private networks of separated FM stations with separate licenses.

Other data:

• The most important 20 Romanian radio stations [RO, doc]

6 Comments »

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1. [...] Am “gatit”, pentru Comanescu.ro, niste placinte cu cotele de piata ale primelor 10 statii de radio pe National, Bucuresti, Urban, exasperat putin de press release-urile statiilor de radio, care creeaza impresia ca fiecare e primul in univers. Datele sunt obtinute nemijlocit de la ARA si se refera la valul de toamna. Le puteti gasi aici. [...]

   Pingback by HotNews » Cotele de piata ale posturilor de radio — December 9, 2006 #

2. Schimba rogu-te placinta a doua, cea pentru Bucuresti, ca e aceeasi cu cea nationala.

   Ca o paranteza: WTF is Antena Satelor?!?

   Comment by Catalanu — December 9, 2006 #

3. Catalanul: Thanks for the correction. Some info about Antena Satelor here:

   http://www.ziua.ro/display.php?data=2004-11-01&id=161381&ziua=077446cf5f3cbfe90a41733e67422baa

   Other than that, I don’ have a clue, except for the fact that it belongs to the SRR (public radio)

   Comment by Iulian Comanescu — December 9, 2006 #

4. I am waiting for the news regarding the launch of Kiss TV (SBS).

   Comment by Emil Stoica — December 10, 2006 #

5. Sorry, rebranding of TV K Lumea into Kiss TV.

   Comment by Emil Stoica — December 10, 2006 #

6. I am trying to get hold of some Romanian radio data for a publication. Do you have a contact e-mail address for the ARA? I cannot find a website for them anywhere.

   Mnay thanks,
   Phil

   Comment by Phil Grech — January 17, 2007 #

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