Coca-Cola Ad
December 9, 2006 on 10:23 pm | by Iulian Comanescu | In Advertising (creative), Gimme a break! |What I like: the ‘mise en abime’ proceeding (gathering of people, guy giving a signal with the whistle, shadow of chopper). Imagine the ad without it - would have been hollow. Has a self-referential component, inducing ‘we do sumptuous ads’ into the watcher’s mind.
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